So, having been a web editor for four years, I like to think I know a thing or two about good web design. As the web continues to develop and progress, I've been amazed as usability seems to be
REgressing. Especially in the Entertainment field, my primary area of experience, enigmatic sites that make navigation difficult seem to be highly prized (I'm talking to you, movie studios!). So here for your study and betterment is a list of 5 web design
DON'T's.
1. DON'T use Flash to build your navigation. Yes, graphic designers, I know you love Flash and it allows you to turn movie and band Web sites into vanity projects, but have some pity on the rest of us. We don't always want to wait for the entire site to load if we are only searching for
showtimes or tour dates. And good luck to the poor soul who tries to navigate these sites with a mobile web browser or a text-only browser.
2. DON'T link to a file without telling us it's a file. ESPECIALLY if it's a
PDF file. I always feel slightly violated when I click a link out of curiosity, expecting another page, and a window pops up, asking where I want to save a file. Of course, no such window pops up for
PDFs....they just go ahead and try to open (and, if you have Acrobat Reader 6.0, you can count on a good ten minutes of computer frozen-
ness while waiting for the program to load).
3. DON'T play music without asking us first. There's nothing like encountering an unexpected blast of music when visiting a site and having your coworkers start giggling at you -- or worse, start throwing things at you.
4. DON'T play a video without asking us first. This counts double if said video is an ad -- then we'll probably close your site out of annoyance.
5. DON'T make your site a single page that says, "For tour dates, news updates, and discography, check out our
MySpace page!" Yes, yes, we know you love
MySpace, but consider that some of your fans might just be over the age of 25. Assuming you actually want people to go see your movie/concert and buy your DVD/CD, make it easy for them to find the info they need instead of sending them somewhere else.
Labels: The Web